CA
ES
RESH SIDHU &
BEN FEUERSTEIN
Resh Sidhu is Global Director, Arcadia Creative Studio, Snapchat, and Ben Feuerstein is Head of Business, Operations and Innovation Arcadia Creative Studio, Snap Inc.
Resh Sidhu stands at the forefront of creative technology and augmented reality as a globally recognised leader. She co-founded Arcadia Creative Studio at Snapchat in New York, where she spearheads an elite team of AR innovators, overseeing diverse, high- impact projects. With an illustrious career spanning over two decades, Resh’s expertise has been instrumental in various pivotal roles. She served as the Chief Creative Officer at Barbarian, Group Creative Director at AKQA, and Creative Director at the Oscar-winning VFX Studio, Framestore
Throughout her illustrious career, Resh has consistently been lauded for her ability to foster an inspiring, inclusive, and forward- thinking work environment. Her leadership is characterized by a commitment to innovative thinking, and she has played a pivotal role in delivering iconic experiences for an extensive portfolio of global clients, including esteemed names like Nike, Disney, Livenation, L’Oréal, and Coca-Cola, among others.
Resh Sidhu’s contributions to the creative industry have not gone unnoticed. She has been recognised by numerous prestigious organisations, earning accolades such as inclusion in Adweek Creative 100 and a spot among Fast Company’s Most Creative People in Business. In addition to her accomplishments, Resh is a highly sought-after speaker who has graced events like TEDx and Cannes Lions.
Renowned for her groundbreaking work in AR and beyond, Resh Sidhu stands as an influential force at the intersection of design and technology, continuously shaping the future landscape of digital experiences. Her recent roles, including serving as the Jury President for the Cannes Lion Digital Craft category and receiving an honorary doctorate from the University of Art London, underscore her enduring impact and leadership in the industry.
Resh’s visionary approach and pioneering efforts not only define the current state of digital creativity but also chart the course for its future evolution.
Ben Feuerstein is an accomplished professional with a diverse background in the technology and creative industries. As a 7-year veteran of Snap Inc., he has extensive experience in strategy, sales, creative, and product development for augmented reality at Snapchat. Prior to his work at Snap, Ben conducted data analytics and research for Samsung’s mobile hardware and VR products.
Currently serving as the Head of Business, Operations, and Innovation at Snapchat’s AR studio, Ben leads a world-class team to deliver technical and creative solutions for clients. He sits at the intersection of technology and creativity, having developed augmented reality experiences for globally recognized brands such as Coca-Cola, Disney, Nike, and Live Nation. He has also had the privilege of creating immersive experiences on behalf of artists like Jeff Koons, Lizzo, and Lil Nas X.
Ben is also a strong advocate for diversity and inclusion in the tech industry. He understands the importance of building a diverse team with a wide range of perspectives and experiences, and he actively works to create an environment where those perspectives can thrive.
As a co-founder of Arcadia Creative Studio, Ben brings his expertise and experience to develop innovative and engaging experiences that push the boundaries of what’s possible in augmented reality. With his unique blend of business acumen, technical expertise, and creative vision, Ben is helping shape the future of the AR industry.
Ben is an extensively experienced leader in the creative and technology industries. During his seven year tenure at Snap, he’s built an unparalleled depth of knowledge and experience across AR strategy, sales, creative, and product development. As one of the co-founders of Arcadia, Ben’s role sees him head up innovation and operations, and in the past two years he’s led work for brands such as Coca-Cola, Disney, Nike, and Live Nation. He has also had the privilege of creating immersive experiences on behalf of artists like Jeff Koons, Lizzo, and Lil Nas X.