In the realm where creativity, technology, and culture converge, Isabelita Virtual stands as a dynamic force. With over 12 years of experience as a Creative Director, she has been instrumental in forging meaningful connections between brands and their audiences through compelling narratives. Her distinctive approach is marked by a strong emphasis on strategy and a conceptual mindset.
Isabelita’s extensive portfolio boasts collaborations with renowned brands and cultural institutions such as Apple, Tiffany & Co, Hermès, and Versace, among others. Notably, Isabelita has left an indelible mark on the digital landscape, becoming the first Spanish woman featured in Times Square Midnight Moment—an illustrious public digital exhibition that has showcased the works of iconic figures like Andy Warhol and Yoko Ono.
Cross-boundary collaboration plays a fundamental role for her, forever weaving a wide network of cooks, agriculturists, craftsmen, sociologists, and much more.
Who is Isabelita Virtual?
I am a creative director with an extensive background in advertising and technology companies. Currently, I collaborate with brands and individuals, aiming to introduce innovation to the industry and embrace new challenges.
You explore the intersections between art, tech, and communication. Could you briefly describe the current relationship between these three?
I work at the convergence of technology, communications, and art, and what I believe these three disciplines can bring together is a seamless relationship with people. Most likely, we are all familiar with the relationship between art and communication or advertising, illustrated by iconic collaborations such as Dalí and ChupaChups or Yayoi Kusama and Louis Vuitton. Now, however, technology introduces a new element in this equation, bringing a unique dimension and, hopefully, enhancing our experiences.
How can technology serve as a valuable asset for fostering creativity in individuals?
I believe a current challenge is navigating algorithms to generate ideas that break away from repetitive patterns and stand out. While technology can assist us in this endeavor, it occasionally presents obstacles, making it crucial for us to strike a balance in our efforts.
How do you view the role of technology in shaping broader societal dynamics?
I believe technology’s impact on branding extends beyond large corporations. The intriguing aspect is its potential to foster a more democratic society. Whether you’re a small business looking to communicate your offerings or an individual eager to stay connected with emerging trends and cross-boundary art forms, technology facilitates these possibilities. It has the potential to democratize accessibility for everyone.
What do you see promising in the culture industries, how do you imagine the future?
The future remains, of course, uncertain, and as we navigate the challenges posed by AI, whether in terms of inclusion or risks, we find ourselves both observers and participants in this evolving landscape. We are having fun, indeed. Amidst the complexities, it is essential to grasp the underlying concept and opportunities inherent in these tools. Embracing a sense of exploration, we collectively embark on a journey of discovery into the realms of AI and its potential.