Isabelita Virtual

A multi-awarded Creative Director working at the intersection of art, tech and communication, Isabelita has developed her career between advertising agencies such as Wunderman, DDB and Usted and tech companies including Meta.

She has collaborated with globallyrenowned brands and cultural institutions like Hermès, Coach, Apple, Sony, Dior, Louis Vuitton Foundation, NASA among others. In 2018, she was named Webby Award Honoree for Best Content in Art and Culture, hailed as “the Internet Highest Honor” by The New York Times.

She’s leading the Master in Fashion Creative Direction at Istituto Europeo di Design in Barcelona.

She told us: “I’m excited about being part of Blend as a moderator, as it gives me the opportunity to connect professionals from different creative fields and spark constructive discussions on the most relevant aspects of today’s creative industries.

It’s inspiring to see how the city continues to attract talent from around the world. But creativity is not just about talent; it’s also about having investors and the freedom to create and go beyond common places. I hope Blend ignites new opportunities for creative people and businesses in the city.” Isabelita’s favourite spots in Barcelona are…

GALLERY:
Sala Dalmau
Chiquita Room

RESTAURANT:
Bodega Quimet, Carrer de Vic, 23
Tasca Wakasa, Carrer de Nàpols, 287
He Cheng, Carrer de la Independència, 361

OUTSIDE SPACE:
Laberint d’horta